We make you look good
A professional culinary team, day-of captains, on-time load-in, and a spotless breakdown. Your couples remember a flawless day — and so do you.
For Planners & Coordinators
A catering partner who makes you look good
You have enough vendors to manage. All Purpose Flower brings catering, craft bar, and coordination together into one reliable team — so the day runs clean and your couples rave.
Why Planners Partner With Us
Reliable service, and a thank-you for the referral
One less vendor to chase
Catering, floral craft bar, and day-of coordination under one roof. One point of contact, one seamless run of show, fewer moving parts for you to manage.
A referral commission
We gladly thank our planner partners for the couples they send our way. Every relationship is different — we structure the commission around how you like to work.
How It Works
Simple to refer, seamless to run
01
Send us your couple
A quick intro, or share your referral link — they answer a few questions and get an instant estimate.
02
We design the details
A custom seasonal menu, craft bar, and a clear estimate — all built around their vision and your timeline.
03
You stay in the loop
Tastings, revisions, and the run of show — coordinated with you, never around you.
04
We execute — you’re thanked
Our team runs the day start to finish, and your referral commission follows the booking.
We Know Your Rooms
Venues we’ve worked, up and down the coast
Sunstone WineryGainey VineyardZaca LakeDos Pueblos Orchid FarmPence VineyardsPiocho RanchSimpson House InnSanta Barbara Woman’s ClubBally Keal EstateRancho CarminaSee all venues →
The Commission
Structured around how you work
Every planner relationship is different. Some of our partners prefer a percentage of the catering total, others a flat referral fee per booking. Tell us how you like to work and we’ll build it around you. Reach out and let’s start the conversation.
Have a couple in mind?
Send them our way — they’ll get an instant estimate, and you’ll be thanked for it.
Refer a Couple